![]() If you cannot form an LLC, you may be given the same protections if you register for a trade name or DBA within your state.ĬO- aims to bring you inspiration from leading respected experts. For example, if you register as an LLC or corporation within your state, it’s prohibited for another company to adopt your business name. If you don’t want to or are unable to trademark your business name for some reason, there are other ways to protect it. It’s also important to check the status of your trademark each year through USPTO’s system. Your trademark may expire if you don’t fill out these documents in time. To maintain your mark, you must file maintenance documents two months after USPTO sends a registration.If your application was rejected, you can appeal the final decision for a fee. You’ll then receive either approval in a weekly publication of the USPTO or a rejection letter.The attorney might contact you if they need additional information. They will review your application and ensure its validity this may take a few months. After the minimum application requirements are accepted, you’ll be assigned to a USPTO attorney.Create an account, fill out the application forms and track your application status through USPTO’s system. Once you’ve found a suitable trademark name, prepare then submit an application to the USPTO.Ensure the name or phrase you’re attempting to trademark will be accepted by the USPTO and how to differentiate your mark enough for protection. Next, you must choose the mark to submit to the United States Patent and Trademark Office (USPTO).If you have an invention or project you’re looking to protect, you may be better off with a patent or copyright protection. ![]() You’ll need a trademark if you’re looking to protect your brand’s name. First, decide if a trademark is right for you or if you should pursue another avenue.Patents are usually valid for 20 year periods. Patents, on the other hand, are granted to inventors to keep others from reproducing, selling or creating their invention. Copyrights are valid for the entirety of the creator’s life and continue 70 years after death. Copyright protects the repurposing and distribution of the original work. Trademarks generally last 10 years.Ĭopyrights are rights that are given for a particular creation such as a song, book or movie. Trademarks limit the competition between those with similar names and prevent confusion among consumers. The main purpose of a trademark is to clearly identify one business from another. Differences between trademark, copyright and patent Additionally, your business name won’t have the potential to be nationally recognized or given protection without a trademark. If you don’t trademark your business, you may be open to legal trouble if another business has a similar name to yours - especially if they’ve trademarked it - and you may be forced to rename your business entirely. Building a strong brand with a trademarked business name allows you to influence how your consumers will feel when they see your brand. Build your brand: Trademarking creates brand identity by utilizing aligned logos, fonts and colors alongside the trademarked name.Attract investors: Investors are more likely to contribute funds to your business if you have a trademarked business name, as you can provide proof of ownership.Once you register, you’ll be able to take legal action if another business uses your business name. Prevent legal action: If you and another business have the same or similar name within your industry, there’s potential that you could open yourself up to lawsuits or legal actions without a trademark.Provide clarity:Trademarking your business name keeps your consumers from becoming confused with another business, which could affect your sales.Here are some additional benefits of trademarking your business name: Once you gain ownership of your trademarked business name, you have legal ownership of the mark with the right to use it throughout the United States in reference to your products or services. What are the benefits of trademarking a business name? What are the benefits of trademarking your business name and how do you get started? In this article, we explain how trademarks benefit a business, the steps to trademarking a business name and more. Business names, logos, products and labels can all be trademarked. Getty Images/Chaosamran_StudioĪ common way to protect your intellectual property (IP) and business is by trademarking it. There are multiple benefits of trademarking your business name. ![]()
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